Your website is your store front to the world. Before potential customers buy they want to see who they are buying from, this starts to build a customer relationship. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
PPC or Pay Per Click is a paid ad on places like Google Ad Words, YouTube, Facebook, etc. SEO or Search Engine Optimization is giving Google the information it needs to put you on the first page when someone searches for you. I look at SEO as the foundation of your Digital Marketing that guides ready to buy potential customers to your business. PPC is more about branding and impulse buying for those lost cost items.
Digital Marketing is Marketing on the Internet. We have identified over 40 ways to Market on the internet and as a whole they need to work together to send a consistent message about your business to potential customers and google for SEO.
I take the most intresting questions from people that have emailed me. I try to choose the questions I think will have the widest interest. Please email me questions through the contact page.
Email Marketing should be a part of your Digital Marketing Plan! There are 2 types of email marketing. The first type is where someone opts in or agrees to receive your email. Those people are the ones you want to engage in for new products, sales, or just saying happy Easter. This builds a relationship that will lead to sales. How many times have you used or referred a company because you remember them. The second type of email marketing is emailing to a cold list to make people aware of you. This along with the first type requires certain rules and should be done carefully and/or the help of a specific company that deals with cold emailing. Please read the article on the article page and/or call DMA Consulting at 321-235-5700 for more information.
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