By combining our experience and your first-hand knowledge of your market niche, DMA will code a bridge between you and your customers. Just getting started? Technology assisted planning can provide a solid foundation and an edge against much larger competitors. Wherever you are at in your business life-cycle - whether startup, growth or maturity - the right technology properly applied will reduce job costs and increase sales. We know the coding world, you know your business.
Many companies sell SEO as Google My Business Listing, a Couple of Blog posts, and Website updates, spending a couple hours a month on your project. To us at DMA Consulting we like to earnn our fees by working on 15 to 20 areas a month atleast. This way when the google algorithm changes a few areas the rest hold you up. When people say we do things differently I take it as a compliment.
All of the Digital Marketing pieces described below work in concert with each other to send google a clear supported message of what you are about. Having a monthly topic in all of these ways also reaches people in what is comfortable to them, widening your audience.
This website has been recently been upgraded to focus on helping Businesses Grow. All of the following articles are not yet available, but should be soon, so come back often.
In the mean time please Contact Mark directly at 321-235-5700 or email Mark@DMAWorld.com for a free consultation.
Google uses Artificial Intelligence (AI) in its Search Engine. AI is getting a computer to think the way a person would think when answering a search query question. Google wants to give the searcher the best answer and has developed it search engine to weed out all the Spamy sites to look for well established authority sites to answer the questions posed. Google does not really look for keywords as much as it looks for full questions and searches the context on a site to gather information. Placing your information so google can find it and understand what you are saying is where the SEO expert comes in.
Customer Retention starts with customer service. Digital Marketing tools are making this more cost effective than ever. It cost 5 to 10 times more to get a new customer as is does to keep a existing customer happy. I am amazed that companies keep digital marketing customers 2 to 6 months and must sell constantly. I have a majority of my customers over 15 years. Please read the full article for some more thoughts on this subject.
Reviews software –People and Google have to judge which business they want to do business with and because it is over the internet, one of the factors is reviews – this software makes it easy for the tech to ask for a review and the customer to give the review – ease of use is important
Texting software - Everyone is texting or so it seems. People choosing between you and your competition have to have something to base their decision on. If your company has a way to text and your competition does not, it could mean the difference between getting the sale or not.
Texting can be used to get more reviews, make customer aware of this week’s specials, increase customer retention and much more.
The good news is affordable software is available to help you get started texting right from your desktop computer. You can even use your current business number to accept and send texts. With software you can receive text messages and read them on your computer. You can also, send text message to a single phone number or to a group of numbers with a few clicks.
This is an important part of building the foundation to local searches. There are over 70 local search engines and having the Name Address and Phone number (NAP) filled out in all consistently is an important way Google verifies/trusts your business as real – this needs to be part of the monthly update
Click on the left picture to see how your local business looks to Google. Get your instant, free report Now! We would be glad to review the report with you if you need any help. Remember monthly updates to all help.
The importance of images can not be overstated. The right size and placement is important to get the viewer's attention while causing the viewer stop, look at the image, and then read what you have to say. Images on headers can bring out an emotion and help you connect to the reader before you loose them.
Build website then monthly updates and maintenance – including seo updates on keywords, articles, images, etc
Along with insurance and other monthly expenses you should check your credit cards rates. Becuse of my number of customers currently using Card Connect they have offered great rates through this link. It is free to check your rate and you could be saving hundreds.
Content Marketing is all about educating a consumer about how to solve a problem they have and in particular how yuor company can solve it for them.
Setup Google my business and Google suite – this is separated out because most people use Google to search
Please click this link to see a case study on how GMB helped one company have the best year they have had in 50 years.
Email Marketing – sending email information to current customers and sending cold emails to potential customers should be discussed
People all learn differently. Video can be a powerful tool. Other advantages is that YouTube has its own search engine that will help people find you. The other benefit is that google owns YouTube and that can only help in search engine optimization.
Social Media is a way to build relationships by helping people. After people start seeing you and like what you are saying then they will ask to from you. It is a slow process and can not be rushed.
People are excepting buying on line and are spending more money online then ever before. You should atleast consider selling online as part of your business plan.
Digital Marketing is a process of working together to get your best message out in the most cost effective way.
For those that work from home there are many challenges in balancing your day between work, business, and family so I added this article from someone who has worked from home for over 30 years.
Don’t forget to appreciate the sunsets.
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